Samsung - The Frame Pro Neo QLED 4K UHD Art Mode TV (2025)

TV WHEN IT'S ON, ART WHEN IT'S OFF
NOW WIRELESS!

This lifestyle TV helps you curate your own gallery with works of art or personal photos. It’s customizable and showcases expert validated color and 4K resolution. 

Modern Frame Design With Wireless One Connect

Cutting edge tech meets contemporary design to elevate your viewing experience. This masterpiece features customizable bezels to complement your personal aesthetic, transforming your television into a sophisticated work of art that blends into your decor. Say goodbye to tangled wires and hello to endless possibilities for mounting options. Let this TV become the focal point of your home, with TV when it's on and art when it's off.

Art Mode

The Frame transforms into a stunning piece of art when you're not watching TV. Select from the thousands of pieces from the curated Art Store collection, featuring works from world renowned museums, galleries and artists or enjoy a free, rotating selection of over 370 pieces each year, selected to match each season. You can also upload your own artwork or photos for a more personalized collection.

Artful Picture Quality With Neo Qled

Bold contrast in dark and bright scenes with precise mini LED lighting reveals hidden details to make your content spring to life. When you're not watching TV, Our best Art TV picture with Pantone® Validated Artful Color delivers spectacular 4K visuals, revealing masterpieces to rival the art in a museum or gallery. The matte display both enhances the texture of your favorite artworks and virtually eliminates distracting reflections.

Samsung Vision Ai

Welcome to a new era of television now the TV is tailored to you. Our AI processor enhances picture and sound quality, ensuring all your content is upgraded to stunning resolution⁶ with optimized audio. Plus, now you have the ability to interact with what you watch: get real time translations of what you're watching with subtitles in your language, control your TV with hand motions while wearing a Galaxy Watch, and more.

Anti Reflection With Matte Display

See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare free screen has a subtle, matte texture, specifically designed to make your favorite works look like a real print. Tiny details are revealed so you can enjoy your favorites like you're seeing it a gallery or museum. Plus, you can watch your favorite shows or movies in bright rooms without distracting reflections.

Motion Xcelerator Turbo+

Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra smooth performance at top speeds, so your picture stays seamless throughout all the non stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games.

Customizable Frame

Your home, your style. Discover our collection of magnetic bezels designed to enhance your space and décor. You can mix and match a variety of colors and finishes, such as teak, brown, white and metallic gold. With these bezels and its Matte Display, the TV will look like it belongs in a museum.

Slim Fit Wall Mount Included

Mount The Frame flush against the wall, just like a picture, to create the illusion of an actual piece of art. With minimal gap between the TV and the wall, it blends seamlessly with your art collection and paintings. Plus, it keeps the design uncluttered since there’s just one sleek cable connected to it.

Motion + Brightness Sensor

Show art only when it matters. The screen automatically lights up when someone walks into the room and turns off when they leave to save energy. Artwork will always look true to life, as a sensor adjusts brightness and color temperature based on the ambient light.

Nq4 Ai Gen3 Processor

Powered by 128 neural networks, our most powerful 4K AI processor leverages AI to deliver an mind blowing 4K TV experience. No matter what you enjoy watching movies, shows, or sports get it all upscaled to brilliant 4K, even if the source content isn't high resolution, thanks to 4K AI Upscaling technology. Plus, get sound optimized to the content you're watching for a truly immersive viewing experience.